Strategy Management

PMI Verified  Authorized Training Partner
1-Day: Online

8,500+ Professional Careers Supported

Training Overview

During this one-day course, the student is introduced to the concept of corporate strategy and is guided through the creation of vision and mission statements. Knowing where the organization is trying to go, the student will now conduct a corporate appraisal to determine where it is now. Knowing the start and end points of the journey, the vision is then expanded into a set of corporate goals and objectives (the critical success factors) which are realized through the work the organization does. Various strategy planning techniques, such as strategy mapping and value curves are presented, all illustrated through an engaging case study.

Project Management Courses

Next Available Date:

There are currently no public dates available. However, this course is still available for private or group training. Contact us for more information.

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Learning Objectives

By the end of the course, the student will see where individual projects and operations fit into the overall scheme of things and be able to relate the achievements of these pieces of work back to the targets that were originally set for them using a balanced scorecard.

  • Develop vision / mission statements and expand them into a cogent strategy
  • Associate organizational change with organizational initiatives
  • Determine your organization’s status quo
  • Decide on your overriding objectives and their Critical Success Factors
  • Differentiate between project planning and strategic planning
  • Perform Strategy Mapping
  • Create Key Performance Indicators to track progress towards objectives
  • Use a Balanced Scorecard to report progress
  • Create Value Curves and use Value Innovation to identify opportunities in the marketplace

Skill Level

Designed for newcomers to project management and senior technical staff looking to advance their careers with project management. This course demystifies project management and offers practical exercises, empowering students to confidently handle basic projects independently.


This is a 1-day online course, delivered through a virtual platform.

Inside a Strategy Management Course: What's Included?

Relevant Course Materials

Access to materials for the Strategy Management course.

Practice Questions

Access to our practice questions designed to enhance your understanding of Strategy Management.

Access to Educate 360 LMS

Access our learning management system for supplementary documentations recordings.

Course and Customer Support

Telephone and e-mail support up to and including the day of the exam.

Course Agenda

In our one-day corporate strategy course, students will master the art of crafting vision and mission statements, understand their organization’s current standing, and map out its future. The curriculum clarifies the difference between project and strategic planning, provides hands-on experience with tools like strategy mapping and value curves through a case study, and introduces KPI design and the Balanced Scorecard. Participants will also uncover Value Innovation to identify market opportunities. Join us to strategically navigate your organization’s path.

  • The strategy pyramid
  • Vision Statements
  • Mission Statements
    • What can go wrong
    • Exercise
  • Strategy definition – what and how
  • Definition of Organizational Initiatives
  • Corporate appraisals
    • SWOT analysis
    • Nine “M”s
    • Position audits
    • PESTEL
    • Porter’s Five Forces
  • Critical Success Factors
  • The overriding objective – SMART goals
  • Underlying value proposition
    • Treacy & Wieserma
    • Porter’s Three Generic Strategies
  • Growth strategies
    • Ansoff matrix
    • Expansion method (a.k.a. Lynch matrix)
  • Strategy mapping
  • Balanced scorecard
  • Value Innovation and Value Curves
  • Portfolio Management

Eligibility Requirements

To apply for this course, you need to be:

  • Proficient in both written and verbal English. In other words, if English is not your first language, you must have a minimum overall International English Language Testing System (IELTS) score of 6.5 with a minimum of 6.0 in each band, or the equivalent Test of English as a Foreign Language (TOEFL) score.
  • Reasonable numerate – i.e. understand basic arithmetic. Thus we require learners to have at least a Junior Certificate, or equivalent.
  • Computer literate. To access our learning management systems and virtual classroom-based courses, you need to be comfortable with basic information and communications technology. You are also expected to provide their own computer equipment to access our learning systems.

Why Study with Velopi?

Since our foundation in 2007, Velopi has carved a niche in the project management training space that is based firmly on close relationships with both companies and individuals. As our clients’ needs have evolved, so have our project management training courses. Today, we offer a comprehensive range of project management courses that are designed to meet the needs of any organisation or individual.

10k Careers Supported - 95% Exam Pass Rate
“Velopi helped us achieve our first objective – gaining a high-level overview and common understanding of project management across the Team. We found the learning particularly useful in examining the versatility of our product and methodologies to meet our customer needs.”

Aisling Creedon
Team Lead, Enterprise Customer Success, Teamwork

“The biggest impact that the Velopi course had on me was learning how the science and framework of project management can help in managing people as well as through interpersonal and direct communication- the penny really dropped about this for me during the course.”

Ann Heffernan

Brands We’ve Worked With


Everything you need to know about the course. If you can’t find the answer you’re looking for, chat with our team.

Velopi’s courses are aimed at adult learners. We value the life experiences of our students and encourage everyone attending to contribute and to apply their existing experience to new situations.

At the start of each course, students will be provided with their instructor’s e-mail address and contact phone number. They are invited to make contact if they have any questions after the class.

Each one of the “Club PDU” courses are stand-alone offerings.
Following a continuing professional development course, many students are inspired to take their project management development a step further and we encourage our students to discuss their career plans with us. We can recommend further formal training leading to more advanced qualifications.

All students will receive a Certificate of Completion. This certificate sends out a strong signal that you are serious about the project management profession and seek to develop further in this role.

All of our instructors are Project Management Professionals (PMPs)®. Each has over a decade of industry experience and uses this to provide plenty of real-world examples to bring the courses to life.

Project management is a transferable skill. Thus these courses are relevant to all industries from Medical Devices, through Pharmaceutical, Financial Services, Construction & Engineering, the Public Sector, to Information & Communications Technologies.

This is reflected in the nature of our case study exercises. Students quickly realize that the problems they have faced in the workplace are very similar to those outlined in class.

Students also meet project managers from other industries and networking with these brings home the universal nature of most project management issues.

Yes we do! Please contact us to discuss your requirements. Many of our courses can also be delivered, face-to-face, at your own facility.

This course will be of interest to anyone who wants to know how organizations work. From board members who are unsure of why their organizations are doing certain things, to project managers who want to see where their particular project fits into the bigger picture.

For those tasked with defining the organization’s strategy, this very hands-on course will provide practical tools to develop comprehensive strategies that can be tracked to the work needed to realize them.

For project managers, it will offer insights into the thinking of senior management and highlight the measures and targets that they have set for themselves.

Armed with this knowledge, front-line managers can make sure that they report in terms of what their superiors understand.

No pre-requisite knowledge is assumed.

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